17.3850°N · 78.4867°E

We have pressed turmeric
for twenty-two years.
Now we bottle it.

Our family has run a turmeric supply chain for two decades. We take that same root, cold-press it the day it comes in, and hold it at six thousand bar so the living enzymes never see heat. Seven shots, sixty millilitres each, and not a gram of it goes to waste.

Meet the seven shots Read our story

In our family

22yr

Living, on the shelf

45d

Sent to landfill

SPEC. 00160 ML · GLASS

We lift curcumin uptake

2,000×

with black pepper and coconut fat

FSSAI 14.1.4 ◇NABL Verified ◇HPP 6,000 bar ◇DPIIT Startup India ◇CGTMSE Eligible ◇UN SDG 5 · 12 · 13 · 15 ◇

FOUNDER · 23FIG. 01

Lekya Annadi, 23. She grew up around the presses.

Why we started

We did not invent turmeric.
We grew up with it.

For twenty-two years our family business, Lekya Enterprises, has cleaned, milled, and shipped turmeric. We watched the good root leave in sacks and the press cake get thrown away. So we asked a simple question. What if we kept the best of it for ourselves and bottled it, fresh, before it lost its life?

That is the whole idea. Lekya the founder brings a world-class business education home to a working factory floor. We are not a brand that found a supplier. We are a supplier that decided to make something of our own.

Degree

MSc

Entrepreneurship, Innovation and Management, University of Nottingham

Degree

B.Com Hons

International Accounting and Finance

Role

Director

Lekya Enterprises

Lineage

22 years

Of family manufacturing behind us

What we make · 07 SKUs

Seven shots. Pick one and look closer.

Every bottle does one job and says so on the label. Choose a shot below and we will show you the pack, what is inside, how we drink it, and where it shows up on the van.

Front label

Golden Rise

Bottle · ౦౧

Auric

Wellness Shots

Immunity

Golden Rise

Our original turmeric, tuned for a sharper morning start.

Format

60 ml glass

Pack cue

Cold-pressed, still alive

Pack cue

Black pepper so the curcumin actually lands

Pack cue

Amber glass, cream wrap label

How it tastes

Warm ginger heat

Fiery, sharp, and warming. The ginger and cayenne open you up in minutes, while the curcumin keeps working long after the burn fades.

How we drink it

Chilled, straight

We like this one chilled, before breakfast or the morning commute.

What the back label says

The facts, fast

What you get

Immune readiness

What you get

Anti-inflammatory support

What you get

A fast sensory wake-up

Where we sell it

On the van

This is the bottle we hand first-timers, and the one we lead with on the van.

TurmericGingerCayenne

Seven days, seven bottles

How we drink a week of it.

MON

Rise

A clean, green start to the week

TUE

Golden Rise

Immunity and a bit of fire

WED

Balance

A mid-week reset for the gut

THU

Calm

Easing off the cortisol

FRI

Ignite

A pump before the weekend

SAT

Glow

Skin care after a week in the sun

SUN

Golden Glow

A rest-day rebuild

How we make it · lab method

We can prove every claim on the bottle.

01౦౧

We hold it at 6,000 bar

Instead of heat, we use pressure. It keeps Salmonella, E. coli, Listeria, and yeast below detection for forty-five days at two to four degrees, with the enzymes still alive.

02౦౨

We measure what is inside

We run HPLC on our curcuminoids, piperine, withanolides, and Vitamin C, on day one and again on day forty-five, so we know what is really in the bottle you drink.

03౦౩

We test for what should not be

Lead, arsenic, mercury, and pesticides. Our lab certifies all of them below detection limits, on every batch we send out.

What we are filing

We are not patenting a juice.

We are patenting the synergy. The exact ratio of piperine and coconut fat that lifts how much curcumin your cells actually take in, by up to two thousand times. That is the part worth protecting, and it is the part we built.

01 We file the provisional specification
02 We claim our DPIIT recognition and the fee rebate that comes with it
03 We request expedited examination
04 We file the complete specification with our synergy data
05 We are granted the patent

Two filings

One for the recipe, one for the waste.

Our formulation

A stable, unpasteurised, bioavailable turmeric drink that we preserve without heat or chemicals, and that stays alive on the shelf.

Our upcycling process

A closed loop that lets us press spent botanical fibre into biodegradable seedling pots, so the waste from the first patent feeds the second.

UPCYCLE · FIG. 02SEED PAPER

A biodegradable seedling pot we press from turmeric pulp

We send to landfill

Nothing wasted · closed loop

Our leftover pulp becomes a lesson.

Every gram of spent turmeric, ginger, mint, celery, and amla cake gets dried, pressed with an organic starch binder, and moulded into a seedling pot with plantable seed paper inside. A child waters it, watches it grow, then plants the pot in the ground. We do not have a waste stream. We have a second product.

౦౧01 We collect the spent fibre and dry it in the sun

౦౨02 We compress it with a food-grade starch binder

౦౩03 We press in seed paper carrying native vegetable seeds

౦౪04 We assemble it into Kids' Farm Kits

It lines up with four UN goals

05 Gender Equality

12 Responsible Production

13 Climate Action

15 Life on Land

How we reach you · daily runs

We move with the city, three runs a day.

Run ౧ / 01

6 to 9 in the morning

The morning run

KBR Park, Botanical Gardens, gated communities

We carry Rise and Golden Rise

Run ౨ / 02

2 to 4 in the afternoon

The afternoon run

DLF Cyber City, Mindspace, Financial District

We carry Calm and Balance

Run ౩ / 03

6 to 9 in the evening

The evening run

Cult.fit, Gold's Gym, Jubilee Hills

We carry Ignite and Golden Glow

The numbers · the ledger

We built this to be bankable from day one.

What we are raising

₹35,00,000

A ₹25L base, plus a ₹10L buffer

What we put in

10%

From Lekya Enterprises surplus

What the bank funds

90%

Stand-Up India and CGTMSE

When we pay it back

18 months

Because we own the supply chain

Our capital plan, scaled to ₹35L

plus ₹10L buffer

Where it goes Was Now Why we raised it
CapEx Setup ₹7.5L ₹9L A second branded van, on the road by month four
Initial Inventory ₹2.5L ₹3.5L More glass and more premium extract, so we can scale faster
Marketing & Launch ₹5L ₹7L Creator partnerships and kiosks in three or more communities
Operational Runway ₹6L ₹8L Twelve months of runway rather than six
Reserve Buffer ₹2L ₹7L Room to pivot and to add HPP capacity
Total ₹25L ₹35L Bankable under Stand-Up India and CGTMSE

22%

Our COGS, because we are vertically integrated

110

Subscription packs to break even

1.92

Our year-one debt service coverage ratio

The Auric 7 Club · ఏడు

Build your routine, bottle by bottle.

Choose your shots in any combination. We deliver them cold and alive, on your schedule. You hand back the glass, we hand you points, and the planet is a little better for it.

Subscription

Choose your rhythm

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Monthly
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6 months
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Prices to be confirmed soon

We have pressed turmeric for twenty-two years. Now we bottle it.

We did not invent turmeric. We grew up with it.

Seven shots. Pick one and look closer.

How we drink a week of it.

We can prove every claim on the bottle.

We hold it at 6,000 bar

We measure what is inside

We test for what should not be

We are not patenting a juice.

One for the recipe, one for the waste.

Our leftover pulp becomes a lesson.

We move with the city, three runs a day.

We built this to be bankable from day one.

Build your routine, bottle by bottle.

Choose your rhythm

We have pressed turmeric
for twenty-two years.
Now we bottle it.

We did not invent turmeric.
We grew up with it.